Product marketing on Instagram

In previous posts we’ve talked about promoting yourself on Instagram and building a fanbase interested in you and your private, as well as professional life. But, what if you’re not interested in promoting yourself, but rather in promoting a brand you own and want people to use your brand’s products? Now we are talking about something called product marketing.
You may or may not have heard about ‘7 Ps of Marketing’. It is a well-known seven-part formula that all of the marketing experts use and those seven Ps stand for: product, price, promotion, place, packaging, positioning and people. In this article we are going to deal with two of those seven Ps: promotion and positioning. Marketing experts use all kinds of media to promote their product. But some of them underestimate the power of social networks and they concentrate on traditional media instead. This is a mistake, since more and more people practically inform themselves primarily via social media platforms. Instagram being one of the most important and frequently used of all.
Let’s say you own a small brand that’s going to sell nutrition supplements. After you’ve devised your products and decided on their packaging and prices, you are looking for ways for them to reach a wide audience. The absolute best way to achieve amazing promotion without spending practically any money on it, is creating an Instagram account for your brand. There you have millions of potential customers that you can reach instantly, get feedback and interact with them. All you have to do is do it right.

Over the recent years, Instagram has established itself as one of the most important media platforms for any type of marketing. No matter what you wanna show the world, using a good strategy and innovative ideas, you will definitely see positive results and contribute to your brand engagement. Don’t look for reasons why not to go along with this powerful trend, but instead use it to your advantage. Points we presented in this article are a great way to start thinking differently about your promotion and if you want further and more detailed information on this and examples of brands that used all that Instagram has to offer, you will find all that in our book.

For more information about this be sure to give our book a read –


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